Do you want up-to-date and reliable financial data to support your decision-making? The more reliable the picture of the company’s management, the more valuable the company is. To support this structure and approach, you can hire an outsourced CFO, part-time. Our service includes having our CFO consultant involved in updating business forecasts in collaboration with management (and the board) and making financial management visible throughout the organization.

Financial reporting for a B2B SaaS (Business-to-Business Software as a Service) company is particularly important for stakeholders (such as investors and lenders), the board, and company management, and it also increases the significance of each employee’s work. Key metrics and financial data provide insight into the company’s performance and financial situation.

Here are some of the most important factors and metrics typically examined in financial reporting for B2B SaaS companies:


We assist in modeling the most suitable way to track the income statement, balance sheet, and cash flow for your company, as well as establishing the most essential metrics and customer and contract data tables with forecasts in SaaS reporting. Additionally, certain metrics and analyses may be relevant for specific B2B SaaS companies depending on their industry, size, or growth strategy.

The outsourced CFO consultant provided by Finaly helps understand which metrics are most essential for your company and its stakeholders. If you’d like to discuss financial reporting and metrics for your B2B SaaS company, feel free to schedule a free consultation with Anne or call directly at +358 (0)45 7834 1580.